Race With Purpose: Behind the IRONMAN Foundation
What is the IRONMAN Foundation—and why should you care as an athlete? Coach Jill sits down with leadership from the IRONMAN Foundation to break down how racing can directly give back to communities around the world. From funding local nonprofits to getting bikes and swim lessons into the hands of kids, this conversation goes beyond the finish line. If you’ve ever considered racing with purpose, this episode is your inside look.
Have you ever wondered what the IRONMAN Foundation actually does?
In this episode of the Be Fierce & Tri Podcast, Coach Jill sits down with Shane Facteau (President) and Audra Tassone (Executive Director & VP) to pull back the curtain on one of the most impactful—but often overlooked—parts of the IRONMAN ecosystem.
They dive into:
- How the Foundation has donated over $60 million globally
- The real impact of community grants and volunteer programs
- Why initiatives like Swim Ready and Bikes for Kids matter
- What it actually means to race as a Team IMF athlete
- How racing can extend beyond personal achievement into real-world impact
You’ll also hear behind-the-scenes stories—from small-town beginnings to global endurance events—and how exposure to sport can change the trajectory of a life.
Plus, Coach Jill shares her own experience racing with Team IMF and why she continues to choose to compete with purpose.
🎧 Bonus: For the next 90 days, ad revenue from this episode will be donated to the IRONMAN Foundation—so every listen makes a difference.
If you’ve ever thought about racing for more than just a finish time… this episode is for you.
If you are training for a Triathlon or Run event of any distance from your first 10k to your first full IRONMAN and beyond, connect with Jill to talk about how to take your performance to the next level! Jill is the Head Coach and owner of Be Fierce Multisport is a full time, professional coach and works with athletes of all skill levels.
We also specialize in training for runDisney race, as Jill is an avid runDisney fan with 7 Dopey finishes and nearly 100 Disney races under her legs - she knows the courses and how to train for them!
Click here to schedule a consultation
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Join our virtual group cycling beta at 👉 https://fierce.li/cycling
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